Sunday, 28 December 2014

Creativity with Shop Signs

Small shops, boutiques, galleries, and even
restaurants have all discovered that eye-catching signs can help to drive customers to their businesses. It is not surprising that these shops have all been able to capitalize on creativity. This is particularly so in areas where the artistic culture is present. Well designed, tasteful and eye-catching are all terms that describe properly executed shop signs. Marketplaces that have many small shops and galleries often become very busy during weekends, evenings, and holidays and each business competes for a share of the buying public’s dollar. Storefronts and signage are the first impression that many businesses convey to potential customers and when these elements are designed well, the customer experience is enhanced and people are more likely to feel comfortable enough to spend their money, and more importantly, they will feel comfortable enough to come back to the same location again to make a purchase.

While many shopping districts are full of well-designed and positioned shop signs, there are many more businesses across the country that are lacking. From New York to Oregon and as far south as Texas, high quality signage is badly needed throughout the USA and this is where custom sign fabricator like T-Cube signs can help. Homemade or signs designed and slapped together by amateurs are commonplace. Unfortunately, this type of signage does not help a business at all, but with the right direction, assistance, and professional help, these businesses could benefit greatly from well-designed sign products. Professional sign makers like T-Cube signs can provide you with expert advice and produce high quality products that will meet your signage needs.

First impressions are the most important consideration when you look toward your exterior and interior signage options. While interior and exterior signs may differ in construction, materials, mounting options and size, it should be obvious that they are representing the same brand and not at all obvious that they are of different construction or materials. Exterior signs should tell a potential customer immediately where you are located, what your brand is. It should also convey how your business may be able to solve a potential customer’s problem. That “problem” may simply be the desire to eat fine food, or to get their clothes dry-cleaned, or to have their automobile serviced. Whatever the nature of your business, be sure that your exterior signs communicate that properly to the public. Interior signage is there to create a feeling of comfort and familiarity, so it should match your exterior signage, your brand, your letterhead, uniforms and so on.

Within these guidelines, there is always ample room for creativity with design, color, and imagery. There is no need to inhibit creativity as long as you remain consistent in your branding and clear in your communication. A very creative signage campaign that fails to describe your business will not help your business whatsoever. Be sure that your message is loud and clear, and that your signage is beautiful, vibrant and grabs the attention of your potential customer.

Wednesday, 17 December 2014

Communicating Your Message through Signs and Tags

Acrylic Signs

Over the last few years, acrylic signs have become very popular for many business owners in New York, New Jersey and Massachusetts. With crisp, clean lines, bold colors and glossy finishes, acrylic signs give a professional and distinct appearance. In addition to their great appearance, acrylic signs are also very practical because of their light weight and ease of mounting. There are many options when it comes to mounting acrylic signs, and some of the most distinctive methods utilize metal stand-offs that are available in a wide variety of finishes.

Acrylic sheeting products have been improved over the past several years as the result of new manufacturing technologies and material formulations. As a result, acrylic sign products have become a valuable and sought-after item for businesses. Color and finishes are now longer lasting than ever before, and the products are more dimensionally stable, which reduces issues related to the mounting hardware required.

The appearance and durability are not the only advantages of acrylic signs. They are also very cost effective when you consider their professional appearance and ease of installation as compared to many alternatives. Offices and retail stores can utilize acrylic signs for promotions, sales, directions, point of purchase, and many other interior signage applications.

Engraved Tags

For a very reasonable cost, engraved tags can be ordered in a wide variety of colors and shapes to suit your specific needs. If you need to have more information engraved on your tags, larger sizes can accommodate larger areas of text, and you can even engrave both sides. Text can be engraved as well as images such as your company logo. Engraved tags aren’t just for business in Oregon, Texas, or Washington either; they can be ordered for personal use as well.

Engraved tags for pets are popular items as well because they can be engraved on both sides with the pet’s name and the owner’s information. By engraving your name and telephone number, your pet can be returned to you if ever lost and found. Tags of this type can be made from stainless steel or aluminum, or even plastic.This type of tag is a very cost effective way to ensure the safety of your pet.

Lobby signs

Lobby signs are great ways to greet your customers and there are a number of things to keep in mind when designing your lobby signage. One of the most important elements will be the color of you lobby sign. The color should be chosen to separate yourself from your competition and to show your brand identity so it is important to ensure that your colors match your branding and logo. If appropriate, you should also utilize your logo in all of your signs.

The location of your lobby signs is also important. If you are able to see your lobby from the exterior, then interior lobby signs should be plainly visible from the exterior as well. Signage that is kept out of view is a wasted resource that would otherwise communicate to your potential customers.

Signs located in high traffic areas or in areas subject to a lot of direct sunlight, can be damaged by use or fade from excessive UV rays. Signs that are dirty, scuffed, or otherwise damaged should be discarded and replaced immediately. If your signage is not clean, brilliant, sparkling and new it will not convey your sales message and your brand effectively.